Social Media Success Story (via )

Great blog post by another local Clevelander who understands the power of using social media tools to accomplish your business goals. This particular post covers how the PMPA used LinkedIn, Twitter and a blog to expand their reach and deliver valuable information to their audience.

I've been talking about the benefits of social media in the B-to-B space now for almost 18 months and yet there are some companies out there that still don't "get it." I wanted to share a success story with you of a traditional trade association, the PMPA (Precision Machined Products Association) and their results from starting a social program a little over a year ago (disclosure: they are a client of ours). These types of associations aren't ve … Read More

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