First, let’s clarify – a Facebook page is entirely different from a Facebook user profile or Facebook business account:
- A user profile is an individual account for a person (not a business, group, or organization) that allows you to make friend requests, play games, send messages, post on walls and all the social things that have come to help define “social media”. A user profile is NOT public (unless you have removed all security settings to ensure the privacy of you, your friends and your family).
- A Facebook Page is for businesses, organizations, etc.. and is public – meaning the posts are indexed by Google and other major search engines. A Page cannot make friend requests. A Page can not send individual messages to Facebook users. Whenever the Page administrator is posting and/or replying on the Page, they will be represented by the Page name and NOT their own individual picture and identity. For example, I manage Safeguard Forms Facebook Page. When I post information about promotional products on this page, the post doesn’t come from “Kimberly Kitchen” it comes from “Safeguard Forms”.
- A business account is useless. I would highly recommend not taking this route. The Facebook Business Account is for someone who does not want an individual profile, but wants to administer a Facebook Page and/or participate in Facebook Ads Campaigns. However, they are not able to view the profile of any other users, add any applications to your account, add friends, send messages, interact with other Pages and the account will not be visible in any search.
If you own or operate a small business and want to use social media to be found by perspective clients, the only Facebook tool that will show up in Google searches is a Facebook Page.
Now to the results:
Greg Anderson of Safeguard Forms is an independent distributor of customized checks, business cards, promotional items, tax forms, invoices, full color brochures – basically anything your business could possibly ne
ed with your logo on it. Envelopes, awards, folders, pens, post-cards…..
I’ve been messaging for Safeguard Forms for over 8 months now. Greg also has a website, which I link to in a lot of my posts, but the website itself doesn’t get a lot of traffic unless it’s coming from the social media efforts. I set his Facebook Page to automatically send its posts to Twitter which is also integrated with his LinkedIn status update.
So with these few accounts and settings, one Facebook update with a picture of a promotional item, will go out to Facebook, Twitter and LinkedIn simultaneously.
Greg’s business has been phenomenal over the past 6 months. I wish I could prove it was all coming from Your Digital Footprint’s social media efforts, but a lot of it can be attributed to Greg’s personal networks and his extensive activity in the Berea, Ohio soccer coaching programs. However, about 3 weeks ago Greg received a call from an accountant in Florida who found his website through the Facebook posts I’ve been making. She did a Google search on “customized bu
siness checks”, and the Safeguard Forms Facebook Page was the first result that represented an independent distributor – which is what she was specifically looking for.
This accountant has over 13 small businesses for clients, and they all need customized checks, envelopes, forms (like invoices, estimate sheets, etc) and other supplies that Greg Anderson of Safeguard Forms can provide. This is the exact client Greg is looking for and SHE found HIM because of his Facebook Page!
If you want to outsource the setup and messaging of your social media accounts, Your Digital Footprints will be happy to help. If you want to learn how to set these up and manage your own social media campaign, Your Digital Footprints specializes in individual training class leaving you with your own Facebook Page, Twitter profile, Google Maps presence, and even a blog for the more advanced digital footprint.