Facebook has so many utilities for your business. This video highlights Facebook campaigns for the brands M&M, Sephora, Pedigree and Levi Strauss. If you’re a small business, you can implement smaller scale campaigns to boost your brand awareness in the same way.
My favorite quote was from Megan O’Connor, Director of Digital and Social Marketing for Levi Strauss & Co:
“we found that for a minimal investment, we drove significant traffic, which did result in an increase in sales in our stores”