Category Archives: Facebook Page

Social Media – What 78% of Executives Are Saying

According to a recent study 78% of executives thought a social business strategy was important to their future success, however most do not feel they are “ahead of the curve”.

Surprisingly only 19% are addressing the issue in their 2011 marketing plan. What’s this mean for your business? It’s not too late to be ahead of the curve!

If your business hasn’t included a social media campaign in their marketing plan, start out with the big three:

1) Facebook Page – this is NOT an individual profile, it is a page for your business and has different features.

2) Twitter – it’s simple to integrate Facebook to Twitter so your Facebook posts will bring in some Twitter traffic to your page.

3) LinkedIn – once you integrate Twitter with LinkedIn, all your Facebook posts and tweets will update your LinkedIn status keeping your business connections up to date on your business’ message.

Read the entire study here:

http://www.emarketer.com/Article.aspx?R=1008503

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Filed under Digital Footprints, Facebook Page, LinkedIn, Outsource Your Social Media Campaign, Results Of Social Media Marketing, small business, Tips and Tricks, Twitter Strategies, Your Digital Footprints

Still Trying To Figure Out The ROI For Social Media?

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Change is good. In this case it means reaching more people for less money. As long as you know how to implement an effective strategy in an hour a week, using social media to promote your message or business, should be a no-brainer!

The following article handles a variety of ROI formulas. Your Digital Footprints will handle teaching you how to integrate all your social media tools to keep you from investing too much time without results.

http://socialmediatoday.com/socialmedia-canada/265351/social-media-roi-idiots

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Filed under Digital Footprints, Facebook Page, Facebook Profile, Outsource Your Social Media Campaign, Results Of Social Media Marketing, SEO, small business, social media marketing, Tips and Tricks, Twitter Strategies

No Facebook Give Aways Unless You’re Shelling Out $10,000

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I’ve known about these rules for over a year now.  Honestly, for small business owners, it doesn’t make sense to spend $10K in Facebook Ads to run a contest.

There are many other ways to generate excitement on a Facebook Page without dishing out the 10 gs.

Free ebooks, featured fan, notifications to fans promoting events and specials, etc… my favorite is notifying fans using “send fans an update” feature. It’s free, you have to be a fan to get the update, and you can get creative about what to send.

From the post
“Facebook Promotions: What You Need to Know”
At the Social Media Examiner

“In order to administer any kind of contest, you had to (1) get written approval from Facebook at least seven days prior to running your campaign, (2) have an account rep at Facebook and meet the minimum ad spend of $10,000 per month and (3) use a third-party app on the Facebook platform.”

Read the rest of the article here:

http://www.socialmediaexaminer.com/facebook-promotions-what-you-need-to-know/

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Filed under Digital Footprints, Facebook Page, Outsource Your Social Media Campaign, Results Of Social Media Marketing, Tips and Tricks

Facebook Updates To Your Fans

Do you manage a Facebook Page for your business? Would you like to create some momentum with a  Facebook campaign but don’t want to invest YellowPages prices to run a contest through a Facebook Application?

A great way to send your Facebook fans a promotion or a discount is to go to “Edit Page/Marketing/Updates”. 

Your Fans will get an “update” under their “messages” feature in their Facebook Profile. 

Facebook Page Updates come in to a special updates inbox under your Facebook messages. Just view "all messages" from anywhere in Facebook.

For Weber Automotive of North Olmsted, we’re making sure fans know where to look for their special promotions, and now we’ll start sending them on a regular basis to encourage more traffic and fans.

Give it a try – make sure you’re using your other networks to get the word out (like Twitter, LinkedIn, and an email campaign) and have fun!  Happy updating : )

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Filed under Digital Footprints, Facebook Page, Facebook Profile, Outsource Your Social Media Campaign, Results Of Social Media Marketing, small business, social media marketing, Tips and Tricks, Twitter Strategies, Your Digital Footprints

Fight the Facebook Temptation – No Cows, No Jewels, No Mafia, No Gifts, No Questions!

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Did you get on Facebook to build your business? If you’re like me, you were not even remotely interested in a “social networking” tool until you found out there was a way to build brand awareness and get closer with your customers.

So we decided a Facebook Page was the best option, but we had to create a Facebook Profile in order to make a Facebook Page.  No problem. Getting back in touch with high school, college and old work buddies was an added benefit – maybe pick up a couple of new customers right?

But then, as if it were the too-good-to-be-true, the no-such-thing-as-a-free-lunch caveat, it starts with posts like these that show up on your Facebook Wall:

  • “Help Sara find her cow”
  • “Marshall answered a question about you. Find out what he said”
  • “Cathy wants you to accept this gift in honor of breast cancer awareness. Click here.”
  • “Heather found out she should be a naughty elf for Halloween. Take this quiz to see what you should be”
  • “Help Greg win this round of the Family Feud”

DON’T click! Don’t help find cows or build farms or take quizzes or accept virtual gifts or find out what people said about you. When you do, you have to grant the “app”, or application, access to your Facebook information.  All of it. Regardless of your privacy settings.  The article below covers how this is a major breach of privacy policies, but it still happens.

Instead, hover over the top right corner of this intrusive message on your Facebook wall until “remove” or “block” is an option. Then elect to “block all messages from application”.

Read the Wall Street Journals article regarding apps and Facebook privacy concerns here:
http://online.wsj.com/article/SB10001424052702304772804575558484075236968.html?mod=WSJ_hpp_LEADNewsCollection

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Filed under Digital Footprints, Facebook Page, Facebook Profile, small business, Tips and Tricks