Category Archives: Facebook Profile

Still Trying To Figure Out The ROI For Social Media?

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Change is good. In this case it means reaching more people for less money. As long as you know how to implement an effective strategy in an hour a week, using social media to promote your message or business, should be a no-brainer!

The following article handles a variety of ROI formulas. Your Digital Footprints will handle teaching you how to integrate all your social media tools to keep you from investing too much time without results.

http://socialmediatoday.com/socialmedia-canada/265351/social-media-roi-idiots

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Filed under Digital Footprints, Facebook Page, Facebook Profile, Outsource Your Social Media Campaign, Results Of Social Media Marketing, SEO, small business, social media marketing, Tips and Tricks, Twitter Strategies

Facebook Updates To Your Fans

Do you manage a Facebook Page for your business? Would you like to create some momentum with a  Facebook campaign but don’t want to invest YellowPages prices to run a contest through a Facebook Application?

A great way to send your Facebook fans a promotion or a discount is to go to “Edit Page/Marketing/Updates”. 

Your Fans will get an “update” under their “messages” feature in their Facebook Profile. 

Facebook Page Updates come in to a special updates inbox under your Facebook messages. Just view "all messages" from anywhere in Facebook.

For Weber Automotive of North Olmsted, we’re making sure fans know where to look for their special promotions, and now we’ll start sending them on a regular basis to encourage more traffic and fans.

Give it a try – make sure you’re using your other networks to get the word out (like Twitter, LinkedIn, and an email campaign) and have fun!  Happy updating : )

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Filed under Digital Footprints, Facebook Page, Facebook Profile, Outsource Your Social Media Campaign, Results Of Social Media Marketing, small business, social media marketing, Tips and Tricks, Twitter Strategies, Your Digital Footprints

The Quickest Way To Expose Your Event With Social Media

Do you have an event you want the world to know about? Here’s a step by step social media event marketing plan that takes less than an hour per week:

1) Create the event on your events tab in Facebook. 

2) Send a message to all fans of your page to invite their friends.

3) Find other Facebook Pages that would be interested and post your event on their wall.  For example, we posted this family friendly event on 365 Things To Do With Kids In Cleveland and Macaroni Kid Cleveland West

4) Use Hootsuite to schedule Twitter messages about the scheduled events.  I like to send out 3 at a time to really make an impact. Using Hootsuite can save you time by spending an hour writing messages, but sending them out scattered throughout the day, or even week!

Lastly, make sure you follow up and thank people expressing an interest.

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Filed under Facebook Profile, Tips and Tricks

Fight the Facebook Temptation – No Cows, No Jewels, No Mafia, No Gifts, No Questions!

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Did you get on Facebook to build your business? If you’re like me, you were not even remotely interested in a “social networking” tool until you found out there was a way to build brand awareness and get closer with your customers.

So we decided a Facebook Page was the best option, but we had to create a Facebook Profile in order to make a Facebook Page.  No problem. Getting back in touch with high school, college and old work buddies was an added benefit – maybe pick up a couple of new customers right?

But then, as if it were the too-good-to-be-true, the no-such-thing-as-a-free-lunch caveat, it starts with posts like these that show up on your Facebook Wall:

  • “Help Sara find her cow”
  • “Marshall answered a question about you. Find out what he said”
  • “Cathy wants you to accept this gift in honor of breast cancer awareness. Click here.”
  • “Heather found out she should be a naughty elf for Halloween. Take this quiz to see what you should be”
  • “Help Greg win this round of the Family Feud”

DON’T click! Don’t help find cows or build farms or take quizzes or accept virtual gifts or find out what people said about you. When you do, you have to grant the “app”, or application, access to your Facebook information.  All of it. Regardless of your privacy settings.  The article below covers how this is a major breach of privacy policies, but it still happens.

Instead, hover over the top right corner of this intrusive message on your Facebook wall until “remove” or “block” is an option. Then elect to “block all messages from application”.

Read the Wall Street Journals article regarding apps and Facebook privacy concerns here:
http://online.wsj.com/article/SB10001424052702304772804575558484075236968.html?mod=WSJ_hpp_LEADNewsCollection

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Filed under Digital Footprints, Facebook Page, Facebook Profile, small business, Tips and Tricks

Facebook is Not a “Set it and Forget it” Tool

 If you haven’t updated your Privacy Settings since you created a Facebook Profile, you may be caught with your pants down exposing yourself to Facebook’s “everyone” and relying on the always changing  Facebook “default”.   Do yourself a favor and customize your Facebook Privacy Settings.
How To Update Your Facebook Privacy Settings

Customize Your Facebook Privacy Settings

 

Most of us assume Facebook is like the stove clock – you set it, it’s right, and as long as the power doesn’t go off, you don’t mess with it until Daylight Savings time.  Not the case! 

Facebook is frequently changing their default settings to enhance customer experience and encourage maximum social networking.  Do yourself a favor and customize your settings right now: 

How To Customize Your Facebook Privacy Settings
Use “Customize” To Control Your Privacy Settings on Facebook

This recent article outlines is just another among a string of Facebook default changes.  Keeping your Privacy Settings “Customized” will keep you from being caught up in Facebook changes.  Did I mention you should do yourself a favor and customize your Facebook Privacy Settings?  You should. 

“A few days ago, Facebook made what seemed to be a small tweak to its Friend Requests area. As first noted by Inside Facebook, the social network changed the way friend rejections work…..”

http://techcrunch.com/2010/09/20/facebook-not-now-follow/ 

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Filed under Digital Footprints, Facebook Page, Facebook Profile, Tips and Tricks, Your Digital Footprints