Category Archives: small business

Social Media – What 78% of Executives Are Saying

According to a recent study 78% of executives thought a social business strategy was important to their future success, however most do not feel they are “ahead of the curve”.

Surprisingly only 19% are addressing the issue in their 2011 marketing plan. What’s this mean for your business? It’s not too late to be ahead of the curve!

If your business hasn’t included a social media campaign in their marketing plan, start out with the big three:

1) Facebook Page – this is NOT an individual profile, it is a page for your business and has different features.

2) Twitter – it’s simple to integrate Facebook to Twitter so your Facebook posts will bring in some Twitter traffic to your page.

3) LinkedIn – once you integrate Twitter with LinkedIn, all your Facebook posts and tweets will update your LinkedIn status keeping your business connections up to date on your business’ message.

Read the entire study here:

http://www.emarketer.com/Article.aspx?R=1008503

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Filed under Digital Footprints, Facebook Page, LinkedIn, Outsource Your Social Media Campaign, Results Of Social Media Marketing, small business, Tips and Tricks, Twitter Strategies, Your Digital Footprints

Still Trying To Figure Out The ROI For Social Media?

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Change is good. In this case it means reaching more people for less money. As long as you know how to implement an effective strategy in an hour a week, using social media to promote your message or business, should be a no-brainer!

The following article handles a variety of ROI formulas. Your Digital Footprints will handle teaching you how to integrate all your social media tools to keep you from investing too much time without results.

http://socialmediatoday.com/socialmedia-canada/265351/social-media-roi-idiots

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Filed under Digital Footprints, Facebook Page, Facebook Profile, Outsource Your Social Media Campaign, Results Of Social Media Marketing, SEO, small business, social media marketing, Tips and Tricks, Twitter Strategies

Facebook Updates To Your Fans

Do you manage a Facebook Page for your business? Would you like to create some momentum with a  Facebook campaign but don’t want to invest YellowPages prices to run a contest through a Facebook Application?

A great way to send your Facebook fans a promotion or a discount is to go to “Edit Page/Marketing/Updates”. 

Your Fans will get an “update” under their “messages” feature in their Facebook Profile. 

Facebook Page Updates come in to a special updates inbox under your Facebook messages. Just view "all messages" from anywhere in Facebook.

For Weber Automotive of North Olmsted, we’re making sure fans know where to look for their special promotions, and now we’ll start sending them on a regular basis to encourage more traffic and fans.

Give it a try – make sure you’re using your other networks to get the word out (like Twitter, LinkedIn, and an email campaign) and have fun!  Happy updating : )

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Filed under Digital Footprints, Facebook Page, Facebook Profile, Outsource Your Social Media Campaign, Results Of Social Media Marketing, small business, social media marketing, Tips and Tricks, Twitter Strategies, Your Digital Footprints

Finally! Proof Social Media Is For Business.

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Twitter, Facebook, Blogging – it all started with celebrity news and gossip. A topic very unappealing to a small business owner trying to fit 28 hours of work into a 24 hour day.

I personally don’t care that Demi Moore may have hugged Ashton Kutchers body double accidentally on the set of his recent movie. I DO care about updates that affect my life. Who’s a good local plumber? What’s a local organization worth supporting with my time and/or donation? Is there a local hardware store that still sells the quality sleds I grew up with?

This article covers the topic I’ve been telling the small business owners in my networks for some time – social media is trending towards business utilities and away from the origins of gossipy celebrity “news”.

http://mashable.com/2011/01/13/social-web-participation/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable%2FSocialMedia+%28Mashable+%C2%BB+Social+Media+Feed%29

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Filed under Digital Footprints, LinkedIn, small business

Blogging for Businesses

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The following is a great article with quick and easy Blogging tips. As the new year begins, my own business resolution is to “eat the dog food”. A phrase I’m stealing from Dave Urick of Urick Computer Consulting, a member in our local North Olmsted BNI Chapter, meaning (apparently) to believe in what you sell/provide so much that you are using it, doing it, eating it, etc..

My niche, at Your Digital Footprints, is to focus on teaching the small business owner how to expand their on line presence using social media tools like Google Local (aka Google Maps/Places) Facebook, Twitter, LinkedIn and WordPress. And to be more specific, I like to teach them how to get exposure for their business in an hour a week, and NOT let social media’s sexiness turn into a time vacuum.

However, I have neglected my own blog as I focus on my clients’ goals. No more! Great timing Social Media Examiner.

http://www.socialmediaexaminer.com/7-blogging-tips-from-top-bloggers/

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Filed under Digital Footprints, small business, social media marketing