Tag Archives: Avon

Still Trying To Figure Out The ROI For Social Media?

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Change is good. In this case it means reaching more people for less money. As long as you know how to implement an effective strategy in an hour a week, using social media to promote your message or business, should be a no-brainer!

The following article handles a variety of ROI formulas. Your Digital Footprints will handle teaching you how to integrate all your social media tools to keep you from investing too much time without results.

http://socialmediatoday.com/socialmedia-canada/265351/social-media-roi-idiots

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Filed under Digital Footprints, Facebook Page, Facebook Profile, Outsource Your Social Media Campaign, Results Of Social Media Marketing, SEO, small business, social media marketing, Tips and Tricks, Twitter Strategies

Finally! Proof Social Media Is For Business.

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Twitter, Facebook, Blogging – it all started with celebrity news and gossip. A topic very unappealing to a small business owner trying to fit 28 hours of work into a 24 hour day.

I personally don’t care that Demi Moore may have hugged Ashton Kutchers body double accidentally on the set of his recent movie. I DO care about updates that affect my life. Who’s a good local plumber? What’s a local organization worth supporting with my time and/or donation? Is there a local hardware store that still sells the quality sleds I grew up with?

This article covers the topic I’ve been telling the small business owners in my networks for some time – social media is trending towards business utilities and away from the origins of gossipy celebrity “news”.

http://mashable.com/2011/01/13/social-web-participation/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable%2FSocialMedia+%28Mashable+%C2%BB+Social+Media+Feed%29

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Filed under Digital Footprints, LinkedIn, small business

Fight the Facebook Temptation – No Cows, No Jewels, No Mafia, No Gifts, No Questions!

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Did you get on Facebook to build your business? If you’re like me, you were not even remotely interested in a “social networking” tool until you found out there was a way to build brand awareness and get closer with your customers.

So we decided a Facebook Page was the best option, but we had to create a Facebook Profile in order to make a Facebook Page.  No problem. Getting back in touch with high school, college and old work buddies was an added benefit – maybe pick up a couple of new customers right?

But then, as if it were the too-good-to-be-true, the no-such-thing-as-a-free-lunch caveat, it starts with posts like these that show up on your Facebook Wall:

  • “Help Sara find her cow”
  • “Marshall answered a question about you. Find out what he said”
  • “Cathy wants you to accept this gift in honor of breast cancer awareness. Click here.”
  • “Heather found out she should be a naughty elf for Halloween. Take this quiz to see what you should be”
  • “Help Greg win this round of the Family Feud”

DON’T click! Don’t help find cows or build farms or take quizzes or accept virtual gifts or find out what people said about you. When you do, you have to grant the “app”, or application, access to your Facebook information.  All of it. Regardless of your privacy settings.  The article below covers how this is a major breach of privacy policies, but it still happens.

Instead, hover over the top right corner of this intrusive message on your Facebook wall until “remove” or “block” is an option. Then elect to “block all messages from application”.

Read the Wall Street Journals article regarding apps and Facebook privacy concerns here:
http://online.wsj.com/article/SB10001424052702304772804575558484075236968.html?mod=WSJ_hpp_LEADNewsCollection

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Filed under Digital Footprints, Facebook Page, Facebook Profile, small business, Tips and Tricks