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Still Trying To Figure Out The ROI For Social Media?

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Change is good. In this case it means reaching more people for less money. As long as you know how to implement an effective strategy in an hourĀ a week, using social media to promote your message or business, should be a no-brainer!

The following article handles a variety of ROI formulas. Your Digital Footprints will handle teaching you how to integrate all your social media tools to keep you from investing too much time without results.

http://socialmediatoday.com/socialmedia-canada/265351/social-media-roi-idiots

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Filed under Digital Footprints, Facebook Page, Facebook Profile, Outsource Your Social Media Campaign, Results Of Social Media Marketing, SEO, small business, social media marketing, Tips and Tricks, Twitter Strategies

Finally! Proof Social Media Is For Business.

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Twitter, Facebook, Blogging – it all started with celebrity news and gossip. A topic very unappealing to a small business owner trying to fit 28 hours of work into a 24 hour day.

I personally don’t care that Demi Moore may have hugged Ashton Kutchers body double accidentally on the set of his recent movie. I DO care about updates that affect my life. Who’s a good local plumber? What’s a local organization worth supporting with my time and/or donation? Is there a local hardware store that still sells the quality sleds I grew up with?

This article covers the topic I’ve been telling the small business owners in my networks for some time – social media is trending towards business utilities and away from the origins of gossipy celebrity “news”.

http://mashable.com/2011/01/13/social-web-participation/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable%2FSocialMedia+%28Mashable+%C2%BB+Social+Media+Feed%29

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Filed under Digital Footprints, LinkedIn, small business

Blogging for Businesses

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The following is a great article with quick and easy Blogging tips. As the new year begins, my own business resolution is to “eat the dog food”. A phrase I’m stealing from Dave Urick of Urick Computer Consulting, a member in our local North Olmsted BNI Chapter, meaning (apparently) to believe in what you sell/provide so much that you are using it, doing it, eating it, etc..

My niche, at Your Digital Footprints, is to focus on teaching the small business owner how to expand their on line presence using social media tools like Google Local (aka Google Maps/Places) Facebook, Twitter, LinkedIn and WordPress. And to be more specific, I like to teach them how to get exposure for their business in an hour a week, and NOT let social media’s sexiness turn into a time vacuum.

However, I have neglected my own blog as I focus on my clients’ goals. No more! Great timing Social Media Examiner.

http://www.socialmediaexaminer.com/7-blogging-tips-from-top-bloggers/

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Filed under Digital Footprints, small business, social media marketing