Tag Archives: google places

Still Trying To Figure Out The ROI For Social Media?


Change is good. In this case it means reaching more people for less money. As long as you know how to implement an effective strategy in an hour a week, using social media to promote your message or business, should be a no-brainer!

The following article handles a variety of ROI formulas. Your Digital Footprints will handle teaching you how to integrate all your social media tools to keep you from investing too much time without results.



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Filed under Digital Footprints, Facebook Page, Facebook Profile, Outsource Your Social Media Campaign, Results Of Social Media Marketing, SEO, small business, social media marketing, Tips and Tricks, Twitter Strategies

Blogging for Businesses


The following is a great article with quick and easy Blogging tips. As the new year begins, my own business resolution is to “eat the dog food”. A phrase I’m stealing from Dave Urick of Urick Computer Consulting, a member in our local North Olmsted BNI Chapter, meaning (apparently) to believe in what you sell/provide so much that you are using it, doing it, eating it, etc..

My niche, at Your Digital Footprints, is to focus on teaching the small business owner how to expand their on line presence using social media tools like Google Local (aka Google Maps/Places) Facebook, Twitter, LinkedIn and WordPress. And to be more specific, I like to teach them how to get exposure for their business in an hour a week, and NOT let social media’s sexiness turn into a time vacuum.

However, I have neglected my own blog as I focus on my clients’ goals. No more! Great timing Social Media Examiner.



Filed under Digital Footprints, small business, social media marketing

Results – Google Places / Google Maps

Social Media Marketing by Your Digital FootprintsAt Your Digital Footprints we see results of social media marketing on a regular basis. However, the first question every small business owner asks when considering the use of social media to market their product or service continues to be “what results can I expect?”

So I’ve decided to start a category dedicated to results.  Our first post on this topic will be the most recent success story for one of our clients, Ken-Mar Tax in North Olmsted, Ohio.

Ken Weinberg, an enrolled agent and tax reduction specialist for the self-employed, received a call from a new client this week because they found him on a Google search when entering the phrase “enrolled agent” near North Ridgeville, Ohio.

Before Ken had a session with me, he had no Facebook page, no Twitter account, and no representation on Google Places.  By the end of our session we had set him up with all three and it was the free Google Places account that got him noticed!.

See Ken-Mar Tax’s Google Places Location

See Ken-Mar Tax’s Facebook Page

Follow Ken-Mar Tax on Twitter

The above three links show you what $175 and a 2 hour, 30 minute investment of time bought Ken-Mar Tax.  When I left his office, we had set up his Facebook page and he was comfortable using it.  We also set up his Twitter account and integrated it with his LinkedIn account and Facebook Page in order to allow one Facebook post to go out to Twitter and LinkedIn without any additional effort.  And lastly, we set up his Google Places identity – with pictures, keywords and started him off with a review.

If you are looking for an individual training session to do the same, contact Your Digital Footprints to set up your session.


Filed under Digital Footprints, LinkedIn, Results Of Social Media Marketing, small business, social media marketing, Twitter Strategies