44% of merchants surveyed say they use Facebook instead of microsites and landing pages to launch new promotions.
Read the article here:
http://www.socialmediaexaminer.com/facebook-marketing-studies/
44% of merchants surveyed say they use Facebook instead of microsites and landing pages to launch new promotions.
Read the article here:
http://www.socialmediaexaminer.com/facebook-marketing-studies/
Filed under Uncategorized
First, let’s clarify – a Facebook page is entirely different from a Facebook user profile or Facebook business account:
If you own or operate a small business and want to use social media to be found by perspective clients, the only Facebook tool that will show up in Google searches is a Facebook Page.
Now to the results:
Greg Anderson of Safeguard Forms is an independent distributor of customized checks, business cards, promotional items, tax forms, invoices, full color brochures – basically anything your business could possibly ne
ed with your logo on it. Envelopes, awards, folders, pens, post-cards…..
I’ve been messaging for Safeguard Forms for over 8 months now. Greg also has a website, which I link to in a lot of my posts, but the website itself doesn’t get a lot of traffic unless it’s coming from the social media efforts. I set his Facebook Page to automatically send its posts to Twitter which is also integrated with his LinkedIn status update.
So with these few accounts and settings, one Facebook update with a picture of a promotional item, will go out to Facebook, Twitter and LinkedIn simultaneously.
Greg’s business has been phenomenal over the past 6 months. I wish I could prove it was all coming from Your Digital Footprint’s social media efforts, but a lot of it can be attributed to Greg’s personal networks and his extensive activity in the Berea, Ohio soccer coaching programs. However, about 3 weeks ago Greg received a call from an accountant in Florida who found his website through the Facebook posts I’ve been making. She did a Google search on “customized bu
siness checks”, and the Safeguard Forms Facebook Page was the first result that represented an independent distributor – which is what she was specifically looking for.
This accountant has over 13 small businesses for clients, and they all need customized checks, envelopes, forms (like invoices, estimate sheets, etc) and other supplies that Greg Anderson of Safeguard Forms can provide. This is the exact client Greg is looking for and SHE found HIM because of his Facebook Page!
If you want to outsource the setup and messaging of your social media accounts, Your Digital Footprints will be happy to help. If you want to learn how to set these up and manage your own social media campaign, Your Digital Footprints specializes in individual training class leaving you with your own Facebook Page, Twitter profile, Google Maps presence, and even a blog for the more advanced digital footprint.
At Your Digital Footprints we see results of social media marketing on a regular basis. However, the first question every small business owner asks when considering the use of social media to market their product or service continues to be “what results can I expect?”
So I’ve decided to start a category dedicated to results. Our first post on this topic will be the most recent success story for one of our clients, Ken-Mar Tax in North Olmsted, Ohio.
Ken Weinberg, an enrolled agent and tax reduction specialist for the self-employed, received a call from a new client this week because they found him on a Google search when entering the phrase “enrolled agent” near North Ridgeville, Ohio.
Before Ken had a session with me, he had no Facebook page, no Twitter account, and no representation on Google Places. By the end of our session we had set him up with all three and it was the free Google Places account that got him noticed!.
See Ken-Mar Tax’s Google Places Location
See Ken-Mar Tax’s Facebook Page
The above three links show you what $175 and a 2 hour, 30 minute investment of time bought Ken-Mar Tax. When I left his office, we had set up his Facebook page and he was comfortable using it. We also set up his Twitter account and integrated it with his LinkedIn account and Facebook Page in order to allow one Facebook post to go out to Twitter and LinkedIn without any additional effort. And lastly, we set up his Google Places identity – with pictures, keywords and started him off with a review.
If you are looking for an individual training session to do the same, contact Your Digital Footprints to set up your session.
One of the best ways for a small business or start-up to expand their online presence is by starting a blog.
After setting up, designing and making posts for 3 different blogs, I can attest to the ease of managing a blog.
Imagine laying on the beach and making a post from your cell phone. It’s a reality and I can teach you how.
Contact Your Digital Footprints to either outsource your company’s social media efforts or learn how to manage your own social media campaigns. Training topics can include Facebook Pages for your business, Twitter, WordPress Blog and LinkedIn.
Filed under Digital Footprints, small business, social media marketing
… maybe these statistics will help you to decide. You know from watching television and listening to the radio that everyone from The Morning Show to NPR is promoting “Find Us On Facebook / Follow Us On Twitter”, but have you still been hesitant to jump on the social media bandwagon?
This article covers cold hard statistics of how the average consumer is logging on to their computer, and many of them are choosing to go straight to their social media sites instead of an internet browser: