Twitter, Facebook, Blogging – it all started with celebrity news and gossip. A topic very unappealing to a small business owner trying to fit 28 hours of work into a 24 hour day.
I personally don’t care that Demi Moore may have hugged Ashton Kutchers body double accidentally on the set of his recent movie. I DO care about updates that affect my life. Who’s a good local plumber? What’s a local organization worth supporting with my time and/or donation? Is there a local hardware store that still sells the quality sleds I grew up with?
This article covers the topic I’ve been telling the small business owners in my networks for some time – social media is trending towards business utilities and away from the origins of gossipy celebrity “news”.